Real Madrid superstar Cristiano Ronaldo has renewed a lucrative endorsement deal with sportswear giant Nike. The length of the multi-year agreement was not disclosed. The news was …
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Campeonato Brasileiro Serie A football club São Paulo has extended kit sponsorship deals with building materials supplier Joli and soft drinks producer Poty. Both companies have a…
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LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery. The deal will run for three seasons, fr…
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Telecommunications company O2 has extended its long-running partnership with the Rugby Football Union, the governing body of English rugby union. The new five-year deal will run un…
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Italian Serie A football club AC Milan has extended its partnership with coffee roasting and blending company Kimbo. The new one-year deal names Kimbo as a global partner of the cl…
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