The partnership was sourced and negotiated by TLC Sport, who specializes in creating and delivering world-leading partnerships for rights-owners and brands.
The deal will run for the 2016 Davis Cup by BNP Paribas Final between Croatia and Argentina at the Arena Zagreb from the 25th-27th of November and will have significant branding visibility on the court.
The Argentinian tourism board is delighted to have secured this exclusive partnership. The opportunity to be part of the Davis Cup Final will allow millions of viewers all over the world exposure to the Argentina Tourism brand.
Image by Paul Zimmer